Reporting & Analytics
How to Start Collecting First Party Data
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…
The Lab
Page 4 of insights from performance media for mission-driven organizations.
Media Buying
What’s the best way to invest in Dynamic Creative?
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
Media Buying
Alternative Social Media Platforms
We all have a love hate relationship with the most common Social Media platforms – Facebook, Instagram, X, YouTube, etc. You love them because you see friends and family posting th…
Media Buying
What Does a PPC Specialist Do?
We think the question is… what do they not do? Here at Cordelia Labs our PPC Specialists (PPC = Pay-Per-Click) are honestly the backbone of our Digital team. They need to be both t…
Media Buying
The Beginner’s Guide to Advertising on Facebook
When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Mon…
Uncategorized
What Makes Working at Your Company Unique?
Do you have your dream job, at your dream company? I am sure a lot of you don’t, but maybe you are working towards it. So, if you were to tell me almost 3 years ago that I would ha…
Media Buying
How Has Social Media Marketing Evolved in the Past Year?
Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “p…
Media Buying
The Display Equation
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Marketing Strategy
The Rebirth of OOH & Billboards
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
Media Buying
Brand Controls on Google Ads
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…