Awareness & reach
The Rebirth of OOH & Billboards
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
The Lab
Page 4 of insights from performance media for mission-driven organizations.
Platform updates & AI
Brand Controls on Google Ads
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…
Awareness & reach
The Value of Podcasting
The Growth of Podcasting. What if we were to tell you that there is a digital tactic that is experiencing tremendous growth and that we keep recommending it to our clients? You’d s…
Acquisition & conversion
Tips to Building a Landing Page That Converts
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand …
Platform updates & AI
Copy Writing and AI, Is it Worth it?
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Measurement & analysis
The Value of GA4 and Story Telling
The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …
Platform updates & AI
Google Discovery ads are now Demand Gen: what changed and how to use them
Editor's note: Google retired Discovery campaigns in March 2024 and automatically upgraded them to Demand Gen. This article has been rewritten to cover the current format.
Acquisition & conversion
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…
Acquisition & conversion
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…
Awareness & reach
How to Plan a YouTube Campaign that Drives Lasting Views
YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…