Awareness & Reach

Reach your audience where attention lives.

CTV. Audio. OOH. Programmatic. Paid Social. Top-of-funnel media built for mission-driven organizations — targeted, measured, and connected to real outcomes.

Let's chat about your reach strategy

Brand marketing, built for mission

Awareness channels we run

  1. CTV Icon

    Connected TV (CTV)

    Video ads on streaming platforms like Roku, Hulu, YouTube TV, Peacock, and others. Your ad plays before or during streaming content, on a living room screen, to a specific audience you've defined.

    Deliverable

    Reach, frequency, video completion rate, brand lift, and audience composition reporting.

  2. 7-3

    Audio (Programmatic & Platform)

    Ads on streaming audio and podcast platforms — Spotify, Pandora, iHeartRadio, and programmatic audio across the open web. Reaches engaged audiences in intimate, screen-free moments.

    Deliverable

    Platform selection, dayparting, frequency management, and cross-device measurement.

  3. 8-2

    Out-of-Home (OOH & DOOH)

    Digital billboards, transit advertising, venue screens, and location-based digital out-of-home placements. Programmatic DOOH targets and measures in ways traditional OOH never could.

    Deliverable

    Location strategy, inventory selection, programmatic DOOH targeting, and foot-traffic lift measurement.

  4. 9-1

    Programmatic Display

    Image and video ads served across the open web — targeting your audience wherever they browse, not just on specific platforms. Strict viewability and brand-safety standards.

    Deliverable

    Audience targeting, brand safety controls, viewability standards, and frequency management.

  5. 10

    Paid Social (Reach-Focused)

    Facebook, Instagram, LinkedIn, Reddit, X, Snap, and TikTok ads optimized for reach and awareness — building audience, amplifying mission, and setting up conversion campaigns.

    Deliverable

    Audience building, lookalike modeling, reach optimization, and sequencing into conversion campaigns.

  6. Cordelia Icons

    AI Search Advertising

    Ads placed inside AI chat platforms (currently ChatGPT is available) where users are actively researching and making decisions. Your ad appears alongside a synthesized answer at the moment of highest intent.

    Deliverable

    Platform access and campaign setup, context and topic targeting, bid and frequency management.

Awarenesss is measurable. We prove it.

  1. Reach is an input, not a result.

    We start with the outcome and measure backwards — branded search lift, site visits, downstream conversions.

  2. Every channel connected to conversion data.

    Pixel data, attribution modeling, and incrementality testing on every awareness campaign.

  3. You explain it to your board in plain language.

    Reports your CFO understands — outcomes, not impression counts.

Don't just take our word for it ...

What I found most impressive was their sense of expertise towards our audience segment and sensitivity of understanding our needs to position ourselves to reach out and nurture that audience segment. I appreciate that their team consisted of different voices and insights.

Angelo Jasa-Phillips

Director of Marketing & Communications, ChooseU

Let's chat

Ready to reach the right audience?

Tell us who you're trying to reach. We'll recommend the right channels for your goals and budget.

Talk About Your Reach Strategy