About Cordelia Labs

A media agency defined by accountability, expertise, and a partnership you'll actually like.

We want to be the last media agency you ever work with, so we'll work as hard to earn your trust as we do to earn your results.

Our story

An agency with heart ♥️

Cordelia, daughter of the sea, means “heart,” and we put just that into everything we do.

Cordelia Labs was founded on a simple conviction: that impact-driven organizations deserve the same caliber of media expertise as the world’s biggest brands.

President and Managing Partner Jodi Andrews spent 25 years at agencies like TBWA Chiat/Day and PHD Media, overseeing more than $750 million in media investment across TV, digital, programmatic, search, and social for brands including GSK, Diageo, Bacardi, and Carnival Cruise Lines.

In 2020, she left NYC to start a second chapter in St. Petersburg, Florida, and connected with Andi Graham and Dzuy Nguyen of Big Sea, a full-service creative and strategy agency and certified B Corporation founded in 2005, who were building exactly the kind of media arm she wanted to lead.

Cordelia Labs launched as the performance media arm of Big Sea: woman-owned, woman-led, and built specifically for the organizations generalist agencies have always underserved.

Our values

What We Stand For

  1. Love the Who

    We understand your mission. We know your audience. We know your constraints.

  2. Positively Impact

    We measure real outcomes. Not activity. Real impact.

  3. Own It

    We're accountable for results. We report honestly. We optimize relentlessly.

  4. Be Brave

    We tell you the truth. We test fearlessly. We build sustainable strategy, not quick wins.

Client voice

Of all the vendor relationships that I’ve had, this has been one of the most overwhelmingly positive experiences. I’ve been thrilled about it!

Jonathan Goodman

Director Of Development & Communications, Champions for Children

The track record

By the numbers.

  • $3.5M+

    in media budgets managed annually

  • 5.5

    years is our average client relationship

  • 110+

    organizations served across 9 states and dozens of sectors

  • 25+

    Google Ad Grants managed and maintained

The team

Meet your new Lab partners.

Big brand experience. Boutique agency treatment.

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Jodi Andrews

President & Managing Partner

25+ Years in Media

Courtney Kennedy

Courtney Kennedy

Assistant Media Planner

6+ years in media

Claire Williamson

Claire Williamson

Performance Media Strategist

6+ years in media

Kevin Fabisiak

Kevin Fabisiak

Account Manager

11+ years in media

Laura S_Headshot copy

Laura Sanders

Project Manager

20+ years in media

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Regan Dishon

VP, Growth

10+ years in media

Our partnership

Daughter of (Big) Sea.

Cordelia Labs is the performance media agency child of Big Sea. 

Big Sea leads strategy, creative, and story. Full-funnel, purpose-driven, built for mission-driven organizations. Cordelia Labs leads performance media execution. Precision, accountability, compliance.

If you need both strategy and media execution, we partner seamlessly. We already speak the same language and share the same values.

If you need performance media alone, Cordelia owns it end-to-end.

Learn More About Big Sea
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Let’s Work Together.

Whether you need full-funnel strategy + media execution, or performance media alone, let’s talk about what’s possible for your organization.

Schedule a Call With Our Team