Measurement & Reporting

Know what's actually working.

Real-time dashboards. Attribution modeling. Board-ready reporting. Measurement built for organizations accountable to more than just a bottom line.

Let's chat about accountability

Measurement that matters

What measurement & reporting includes

  1. 12

    Real-Time Dashboards

    Live performance across every active channel — updated daily, tied to the mission metrics your board tracks: donor acquisition cost, patient volume by location, application rate, membership conversion rate, Google Ad Grants utilization.

    Deliverable

    Looker Studio dashboards you own. Full 24/7 access. When your CEO asks before a board meeting, you have a real answer.

  2. 13

    Attribution & Analysis

    We track every conversion to its source channel — first-click, last-click, and multi-touch attribution, so you see how channels work together. Incrementality testing tells you whether a channel actually drove the result or whether it would have happened anyway.

    Deliverable

    Attribution model that matches your funnel. Quarterly incrementality reviews. Defensible answers, not assumptions.

  3. 14

    Board-Level Reporting

    Monthly or quarterly reports designed for CFOs and executive leadership — not marketing jargon, not activity metrics, but outcomes. If your board asks "what did we spend and what did we get for it," the answer is in the first paragraph.

    Deliverable

    Plain-language board reports tied to mission outcomes. Delivered monthly or quarterly.

  4. 15

    Compliance-Aware Measurement

    HIPAA, Google Ad Grants compliance rules, education privacy regulations — we build measurement frameworks that are rigorous within your constraints. You get the data you need without the risk you can't afford.

    Deliverable

    Compliance-safe analytics setup, conversion tracking, and reporting templates for your sector.

access and insight

You own your data. We help you understand what matters.

  1. Your data, permanently.

    Conversion history, audience data, benchmarks, attribution models — yours forever. You own every account, every pixel, every report. If you ever go elsewhere, nothing stays locked in our systems.

  2. Insight you can act on.

    We don't hand you a dashboard and walk away. We surface what's working, what isn't, and what to do next, translating performance data into clear recommendations across every channel we run.

  3. Connected across your entire stack.

    We build attribution and reporting inside the tools you already use. HubSpot, Google Analytics, Tag Manager, Looker Studio — configured to tie media spend to real outcomes, all the way through the funnel to donations, applications, and revenue.

Don't just take our word for it ...

The team really came to understand what we do and could speak the way we would speak about our work, and that really is incredibly valuable in working with a marketing team.

Jonathan Goodman

Director of Development & Communications, Champions for Children

Ready to actually understand what your media is doing?

Tell us what you – and your board – needs to see. We'll show you what the dashboard looks like.

See Our Approach to Transparency