What we do

Full-funnel paid media. Integrated by design.

From strategy to execution, we build media programs that perform — and prove it.

Our Media Services

  1. Strategy & Research

    Before a dollar runs, we learn your audience, your market, and your constraints.

    We build audience profiles, audit your competitive landscape, recommend the right channel mix, activate your first-party data, and establish the KPI framework that connects media activity to mission outcomes.

  2. Awareness & Reach

    Reach the audiences that matter, in the channels where they actually pay attention.

    We run CTV, audio, out-of-home, programmatic display, and paid social — all targeted to your specific audiences, all measured against downstream conversion outcomes, all connected to the acquisition campaigns that follow.

  3. Acquisition & Conversion

    Capture high-intent users at the moment they're ready to act.

    We run paid search, conversion-focused paid social, retargeting, and programmatic direct response — all measured against the specific outcomes that matter to your mission: donors acquired, patients scheduled, applications received, memberships sold.

  4. Measurement & Reporting

    Know what's working. Prove it to your leadership. Own your data.

    We build real-time dashboards, multi-touch attribution, and board-level monthly reports — in language your CFO and executive team understand. You see performance as it happens. You own the data permanently.

  5. Google Ad Grants

    $10,000/month in free Google search ads for nonprofits. Fully managed.

    Google Ad Grants is one of the most underutilized programs available to nonprofits. We handle setup, compliance monitoring, and integration with your paid strategy so you capture every dollar without the risk of suspension.

Integrated by design

Every channel we run makes the others stronger.

Most agencies sell you channels. A channel doesn't know what the others are doing.

Full-funnel paid media works differently. Strategy determines where your audiences are and how to reach them. Awareness builds the pool. Acquisition converts it. Measurement closes the loop — and feeds every optimization back into the top. Each layer makes the next one more efficient.

That's not a philosophy. It's a performance structure. And it's why integrated campaigns consistently outperform collections of individual channel tactics.

 

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Built for This Work.

Full-funnel integration. Deep sector expertise. One shop.

Most agencies make you choose: breadth or expertise.

  • Generalist agencies

    run media without understanding your compliance constraints, your donor psychology, or why ROAS isn't your success metric. 

  • Channel-specialist shops

    execute one channel well and leave you to figure out how it fits into everything else.

  • Fractional CMOs and strategists

    plan without performance ownership. The recommendations are solid; the execution lacks accountability.

  • Grant-only vendors

    manage your Ad Grants in a silo, disconnected from the search strategy they should be informing.

Don't just take our word for it ...

So happy to partner with Cordelia Labs. Our marketing mix was spot on. They're collaborative, nimble, and smart. Their team was able to function as an extension of our marketing staff, which has worked very well.

Everyone is always willing to listen and collaborate, and they're smart and knowledgeable about the most effective, personal channels we can use to reach different audiences. Honestly, their industry knowledge is superior.

Justine Burke

VP of Marketing, Metropolitan Ministries

Ready to build a real performance media program?

Start with a 20-minute conversation. We'll learn about your organization, your goals, and your current media landscape, and show you where the opportunities are.

Let's Chat