Who We Serve
Performance media for organizations that answer to more than the bottom line
Cordelia Labs builds full-funnel paid media programs for mission-driven organizations: nonprofits, healthcare systems, colleges and universities, cultural institutions, and impact-driven businesses. Every campaign is measured against the outcomes your board and your community actually care about.
sector 01
Nonprofits
Your board tracks outcomes, not activity. Your donors expect accountability. Your programs depend on acquisition and retention. And you're doing all of it on a fraction of what a for-profit organization would spend.
Key challenges
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Donor Acquisition Cost Pressure
Every dollar spent on marketing is a dollar not going to mission. Your board scrutinizes every expense. Proof of performance isn't optional.
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Grant Compliance & Strategy
Google Ad Grants gives you $10,000/month in free search advertising — but setup is complex, compliance is unforgiving, and most nonprofits leave the majority of it unspent.
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Reputation & Brand Safety
One misstep in messaging or ad placement damages donor trust. Your media has to be as mission-focused as your organization.
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Budget Constraints
There's no room for waste. Every channel needs to earn its place.
Our favorite nonprofit partners
Sector 02
Healthcare
You operate inside HIPAA. Your audiences are patients, families, and referring providers — each with different needs, different objections, and different paths to action. And every campaign has to earn its keep against the cost of a scheduled appointment, a filled service line, or a retained patient.
Key challenges
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Compliance Without Compromise
HIPAA, FDA, and state-level rules shape every piece of creative, every audience definition, and every measurement approach. Performance has to live inside those constraints.
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Patient Acquisition Economics
The cost to acquire a new patient varies wildly by service line. Your media program has to know the difference — and report on it.
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Multi-Stakeholder Messaging
Patients, caregivers, and referring physicians each respond to different proof. One blanket campaign serves none of them well.
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Reputation Is the Product
Trust is built over years and damaged in a single ad placement. Brand safety and message control aren't nice-to-haves.
Our favorite Healthcare partners
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Sector 03
Higher Education
The enrollment cliff is real. Competition for every qualified applicant is fierce, the decision cycle is long, and you're marketing to multiple audiences at once — students, parents, and the internal stakeholders who decide what gets funded next year.
Key challenges
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Enrollment Pressure
Every percentage point of yield matters. Your campaigns have to move qualified prospects from awareness to application to deposit — and prove it.
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Long, Multi-Touch Decision Cycles
A 14-month consideration window means you need attribution that actually works across the funnel — not just last-click.
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Multiple Audiences, One Brand
Students respond to one message. Parents respond to another. Your media program has to address both without splintering the brand.
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Internal Reporting Stakes
Your trustees, your provost, and your CFO each want a different cut of the data. Reports have to translate performance into the language each audience uses.
Our favorite education Clients
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Sector 04
Cultural Institutions & Attractions
You're running four businesses at once: ticket sales, membership, fundraising, and education. Each has its own audience, its own economics, and its own cycle — and they all share the same brand and the same finite marketing budget.
Key challenges
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Multi-Revenue-Stream Marketing
Ticket buyers, members, donors, and program participants respond to different proof and convert on different timelines. Your campaigns have to serve all of them without diluting any of them.
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Event-Driven Volatility
Exhibits, performances, and seasonal programs each have a short window to fill. Your media program has to ramp fast and wind down clean.
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Audience Retention Economics
A returning member is worth a multiple of a new one. Retention campaigns have to be just as performance-tracked as acquisition.
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Brand Stewardship
Your reputation is your asset. Every ad placement, every creative choice, and every audience signal has to protect the institution your community trusts.
Our favorite cultural institution and attraction clients
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Sector 05
B Corps & Impact-Driven Businesses
You operate under two mandates: hit your numbers and stay true to your impact commitments. Your customers expect proof of both. Your investors expect proof of growth. And your team expects marketing that doesn't compromise either one.
Key challenges
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Performance With a Purpose Mandate
You can't grow at any cost. Every channel, every audience, and every creative decision is measured against both unit economics and brand integrity.
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Scrutinized Marketing Claims
Your impact claims are scrutinized by customers, journalists, and certifying bodies. Your media has to make the case without overreaching it.
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Scaling Without Drifting
Growth-stage performance pressure makes it easy to default to broad audiences and aggressive creative. Mission-aligned growth takes a different operating discipline.
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Telling the Full Story
Your customer cares about the product. Your investor cares about CAC and LTV. Your community cares about the impact. Reporting has to translate performance for each of them.
Our favorite B2B clients
Ready to grow?
Start with a 20-minute conversation. We'll learn about your organization, your goals, and your current media landscape, and show you where the opportunities are.