Acquisition & conversion
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…
The Lab
Page 5 of insights from performance media for mission-driven organizations.
Awareness & reach
How to Plan a YouTube Campaign that Drives Lasting Views
YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…
Acquisition & conversion
How to Launch a Paid Social Strategy for Businesses
Starting a business is no easy feat. It involves careful preparation, making key financial decisions, and a whole lot of brainstorming. If you’re looking to start advertising your …
Strategy & research
A Channel Guide for Medical Practice Marketing
Healthcare digital marketing requires fresh, innovative thinking. With the amount of policies healthcare must adhere and adapt to, new ideas may fall short. To survive an ever-chan…
Acquisition & conversion
How to Use an Automated Bidding Strategy
You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other …
Strategy & research
5 Pillars of Digital Advertising and How They’re Used
“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology…
Acquisition & conversion
LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond
LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to m…
Measurement & analysis
How to Do A/B Testing in Marketing
As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what d…
Strategy & research
Earned, Owned, and Paid Media: What are they?
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…
Acquisition & conversion
Ways to Improve Your Google Ads Quality Score
You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…