Acquisition & conversion
LinkedIn Best Practices: Paid & Organic
Tired of shouting into the social media void? Well, LinkedIn, with its alleged “unique ecosystem” of over a billion professionals and 67 million companies, promises to be different…
The Lab
Page 3 of insights from performance media for mission-driven organizations.
Measurement & analysis
Uncovering the Truth Behind CTR
In the wild world of digital marketing, there’s this magical number called CTR (Click-Through Rate) that’s basically like a popularity contest for your ads and links. It tells you …
Strategy & research
Search marketing intelligence: the best tools and how to choose them
Search marketing intelligence is the practice of gathering and analyzing everything that appears on search results pages: organic listings, paid ads, featured snippets, and now AI-…
Measurement & analysis
Google Tag Manager vs. Google Analytics: An Explainer
There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…
Acquisition & conversion
How Does Google Ads Generate Responsive Search Ads?
Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your…
Awareness & reach
9 Google Display Ads Best Practices for More Clicks
People don’t pay attention to ads. Or so they say.
Measurement & analysis
How to Start Collecting First Party Data
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…
Awareness & reach
What’s the best way to invest in Dynamic Creative?
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
Strategy & research
What does a PPC specialist do?
A PPC specialist plans, builds, and manages paid advertising campaigns on platforms where you pay per click or per impression: Google Ads, Microsoft Advertising, Meta, LinkedIn, an…