SEO
Search Marketing Intelligence: The Best Tools for 2024
Do you want to make data informed decisions about your Search Marketing? Harnessing the power of search marketing intelligence is one of the best ways you can stay ahead of your co…
The Lab
Page 3 of insights from performance media for mission-driven organizations.
Google Analytics
Google Tag Manager vs. Google Analytics: An Explainer
There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…
Media Buying
How Does Google Ads Generate Responsive Search Ads?
Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your…
Media Buying
9 Google Display Ads Best Practices for More Clicks
People don’t pay attention to ads. Or so they say.
Media Buying
Shoppable Media: Outlook for 2024
It’s easier than ever to shop today. From the TikTok Shop to Instagram, you can buy a viral product almost everywhere you go online with just a few clicks. This trend of shoppable …
Media Buying
Instagram Marketing Trends to Watch in 2024
Can you believe Summer 2024 is already in the rearview mirror? What a whirlwind of a year it has been especially from a Social Media standpoint. From the legendary “Chocolate Muffi…
Marketing Strategy
Does Influencer Marketing Work?
In the ever-evolving digital age, influencers have become the new wave of celebrities, capturing the attention of millions across varied interests—from beauty to tech, and even gam…
Media Buying
How to Master Hyper-Local Search Marketing
The rise of mobile devices and the ever-increasing use of search engines have fundamentally changed the way consumers seek information and make purchasing decisions. Local search m…
Media Buying
The Basics of Micro-Moments
1 Mississippi, 2 Mississippi, 3 Mississippi, 4 Mississippi, 5 Mississippi, 6 Mississippi, 7 Mississippi, 8 Mississippi…