Page 3 of insights from performance media for mission-driven organizations.
Acquisition & conversion
Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your…
Awareness & reach
People don’t pay attention to ads. Or so they say.
Measurement & analysis
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…
Awareness & reach
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
Strategy & research
A PPC specialist plans, builds, and manages paid advertising campaigns on platforms where you pay per click or per impression: Google Ads, Microsoft Advertising, Meta, LinkedIn, an…
Acquisition & conversion
When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Mon…
Awareness & reach
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Awareness & reach
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
Platform updates & AI
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…