Page 3 of insights from performance media for mission-driven organizations.
Measurement & analysis
Imagine this: you launch a Google Ads campaign with high hopes, carefully selecting your target audience and locations. The clicks roll in, the CTR looks promising, yet your lead g…
Acquisition & conversion
Google search ads are like a best friend with a spending problem. Sure, they’ve got ‘helpful’ suggestions, but mostly they just want you to throw money at it. This blog is your int…
Acquisition & conversion
Tired of shouting into the social media void? Well, LinkedIn, with its alleged “unique ecosystem” of over a billion professionals and 67 million companies, promises to be different…
Measurement & analysis
In the wild world of digital marketing, there’s this magical number called CTR (Click-Through Rate) that’s basically like a popularity contest for your ads and links. It tells you …
Strategy & research
Search marketing intelligence is the practice of gathering and analyzing everything that appears on search results pages: organic listings, paid ads, featured snippets, and now AI-…
Measurement & analysis
There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…
Acquisition & conversion
Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your…
Awareness & reach
People don’t pay attention to ads. Or so they say.
Measurement & analysis
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…