Media Strategy & Research
Strategy first. Then media.
Before a dollar runs, we learn your audience, your market, and your constraints.
The work that makes the media work.
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Audience Research & Persona Development
We build audience profiles grounded in data — donor motivations, patient care journeys, student decision timelines, stakeholder maps. Each profile comes with channel implications so you know where each segment is reachable and what action to ask them to take.
Deliverable
Audience profiles with channel and messaging recommendations.
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Competitive Media Analysis
We audit what your competitors are spending and where, then surface the channels they're ignoring and the audiences they're underserving. You shouldn't be guessing where the opportunity is.
Deliverable
Competitive gap analysis and opportunity map.
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Channel Mix Recommendations & Media Planning
We recommend the right channels for your goals and budget. Not every channel earns its place. We tell you which ones are worth the investment and why. You get a media plan, not a pitch deck.
Deliverable
Media plan with channel recommendations, budget allocation, and expected outcomes.
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First-Party Data Strategy
We activate the data you already have, like donor records, patient lists, or alumni databases, and identify sources to fill the gaps. Most organizations are sitting on more targeting power than they realize.
Deliverable
Data audit and activation plan, including audience matching and lookalike modeling.
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Campaign Goal-Setting & KPI Frameworks
We start with the outcomes that matter to your board and work backward — donor acquisition cost, cost per patient, cost per application, tickets sold. Then we identify the media tactics that drive them.
Deliverable
KPI framework with benchmarks and reporting structure.
What You Walk Away With
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A media plan you can present to leadership.
These channels, this budget, these audiences, these goals.
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A KPI framework tied to mission outcomes.
Donors acquired, not impressions. Patients scheduled, not clicks.
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A foundation for every campaign decision.
Every optimization, reallocation, and test runs through the strategy we built together.
Ready to start with strategy?
Schedule a 20-minute conversation. We'll learn about your organization, your goals, and your current media landscape, and show you where the opportunities are.