Strategy & research
Earned, Owned, and Paid Media: What are they?
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…
The Lab
Page 6 of insights from performance media for mission-driven organizations.
Acquisition & conversion
Ways to Improve Your Google Ads Quality Score
You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…
Acquisition & conversion
The Best PPC Tools for Nonprofit and Mission-Driven Marketers in 2026
Pay-per-click advertising still runs on the same basic promise it always has: you pay when someone clicks, not when someone might see your ad. But the tools and tactics built aroun…
Acquisition & conversion
Improve PPC Performance With These 9 Steps
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid se…
Acquisition & conversion
6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)
Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here…