The Lab

Page 6 of insights from performance media for mission-driven organizations.

How to Launch a Paid Social Strategy for Businesses

Marketing Strategy

How to Launch a Paid Social Strategy for Businesses

Starting a business is no easy feat. It involves careful preparation, making key financial decisions, and a whole lot of brainstorming. If you’re looking to start advertising your …

15 min read Jodi Andrews Mar 21, 2023 12:11:22 PM
The Ultimate Guide to Local Search

PPC

The Ultimate Guide to Local Search

How to Become Searchable in Your Own Backyard Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you…

8 min read Jodi Andrews Mar 17, 2023 9:56:16 AM
An eCommerce Guide to Performance Max Campaigns

PPC

An eCommerce Guide to Performance Max Campaigns

Every time we get comfortable with a “new” Google platform, they turn around and introduce something newer. Google’s newest automated ad campaign tool, Performance Max, also known …

7 min read Jodi Andrews Feb 23, 2023 9:27:00 AM
A Channel Guide for Medical Practice Marketing

Marketing Strategy

A Channel Guide for Medical Practice Marketing

Healthcare digital marketing requires fresh, innovative thinking. With the amount of policies healthcare must adhere and adapt to, new ideas may fall short. To survive an ever-chan…

8 min read Jodi Andrews Feb 23, 2023 4:41:03 AM
How to Use an Automated Bidding Strategy

automated bidding

How to Use an Automated Bidding Strategy

You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other …

7 min read Jodi Andrews Feb 9, 2023 10:40:29 AM
5 Pillars of Digital Advertising and How They’re Used

Media Buying

5 Pillars of Digital Advertising and How They’re Used

“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology…

14 min read Jodi Andrews Feb 3, 2023 10:52:01 AM
LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond

Media Buying

LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond

LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to m…

22 min read Jodi Andrews Jan 25, 2023 5:51:25 PM
How to Do A/B Testing in Marketing

PPC

How to Do A/B Testing in Marketing

As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what d…

8 min read Jodi Andrews Dec 20, 2022 5:45:32 AM
Earned, Owned, and Paid Media: What are they?

Media Buying

Earned, Owned, and Paid Media: What are they?

You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…

6 min read Jodi Andrews Dec 19, 2022 8:44:22 AM
Ways to Improve Your Google Ads Quality Score

expected click through rate

Ways to Improve Your Google Ads Quality Score

You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…

7 min read Jodi Andrews Dec 1, 2022 5:09:17 AM