Page 6 of insights from performance media for mission-driven organizations.
Acquisition & conversion
You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…
Acquisition & conversion
Pay-per-click advertising still runs on the same basic promise it always has: you pay when someone clicks, not when someone might see your ad. But the tools and tactics built aroun…
Acquisition & conversion
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid se…
Acquisition & conversion
Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here…