PPC

Sep 14, 2023

The Display Equation

With all this talk about Video being the way to go online, is there still a place for Display ads in the mix?  We at Cordelia Labs think so.  While Video has the ability to bring sight, sound and motion,...
Sep 07, 2023

Brand Controls on Google Ads

What are Google's New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Google has been using...
Jul 13, 2023

How To Write Ad Copy

What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or brand. It is specifically...
Mar 17, 2023

The Ultimate Guide to Local Search

How to Become Searchable in Your Own Backyard Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you to target nearby prospects...
Feb 23, 2023

An eCommerce Guide to Performance Max Campaigns

Every time we get comfortable with a “new” Google platform, they turn around and introduce something newer. Google’s newest automated ad campaign tool, Performance Max, also known as PMax to the...
Feb 09, 2023

How to Use an Automated Bidding Strategy

You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other till the sale is...
Dec 20, 2022

How to Do A/B Testing in Marketing

As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what doesn’t on your website,...
Dec 01, 2022

Ways to Improve Your Google Ads Quality Score

You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality Score. Like an online...
Nov 14, 2022

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thousands of dollars for an...