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PPC

Feb 23, 2023

An eCommerce Guide to Performance Max Campaigns

Every time we get comfortable with a “new” Google platform, they turn around and introduce something newer. Google’s newest automated ad campaign tool, Performance Max, also known as PMax to the...

Feb 09, 2023

How to Use an Automated Bidding Strategy

You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other till the sale is...

Dec 20, 2022

How to Do A/B Testing in Marketing

As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what doesn’t on your website,...

Dec 01, 2022

Ways to Improve Your Google Ads Quality Score

You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality Score. Like an online...

Nov 14, 2022

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thousands of dollars for an...

Mar 22, 2022

Improve PPC Performance With These 9 Steps

PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results...

Feb 08, 2022

6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)

Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here is a great step-by-step...

PPC