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Services

Digital Advertising

Creative media strategies that capture attention and inspire action.

We specialize in complex and thorough audience development. Using a combination of programmatic and direct ad buys, our team gets you top value for your media dollars. Our thoughtful search marketing, digital display, programmatic, video, and social media campaigns are highly targeted and constantly optimized.

Whether it’s podcast advertising, social media promotion, influencers and street teams or digital OOH, we spread your message far and wide, keep your ROAS in check and always (always) stay laser-focused on generating top returns on your investment.

See how we launched an international brand into the US market

Targeting Strategy

A great targeting strategy uses your target personas to develop a profile of media behaviors that allow us to embed your messages seamlessly into their lives. The first step in an effective and impactful campaign is determining the demographics, behaviors, and needs of your target customers or clients. Failure in marketing is most often a failure to effectively match campaign messaging and platforms to user needs and behaviors. We dig deep into the demographic and psychographic profiles of your customers and clients to determine exactly where and how to distribute our campaigns.

Channel Strategy

Once we've nailed down the targeting, we'll build out a media channel strategy to optimize the creative for the most impressions possible across a wide variety of digital ad channels appropriate for each audience. Our goal is to always be where your potential customers might be, so we'll be surveying the landscape for any creative opportunities, both digital and traditional.

They’re smart and knowledgeable about the most effective, personal channels we can use to reach different audiences. The team helped us nimbly shift our budget in real-time to optimize our output in the digital ecosystem. Their industry knowledge is superior.Justine Burke, Metropolitan Ministries

Social Media Advertising

Social media advertising allows you to hyper-target specific users, build an audience database and directly track your return on investment. Facebook and Instagram ads are the low-hanging fruit, and our team has experience buying across all of their ad formats. Add some TikTok, Pinterest, Snapchat and Twitch media strategy and reach your audience where they really spend their time.

Programmatic Display Advertising

We utilize a variety of programmatic advertising platforms specifically tailored to your brand and industry. Programmatic buying allows us to create custom audiences with pinpoint accuracy, optimize audiences in real-time for maximum campaign effectiveness, expand audiences instantly with precision at scale, and understand audience behavior with elemental insights. Programmatic is especially useful for awareness and retargeting campaigns.

Video Advertising

With the growth of streaming video services, target your ideal buyers and deliver your commercials directly to them using OTT and CTV technology. There’s no better way to tell your story than with video — and now with pinpoint-level targeting you can get the most out of your budget.

Opportunities abound – if you know where to look.

The days of boosting a Facebook post and reaping the rewards? Long gone. Now we’ve got Stories, Reels, TikToks, podcasts, voice search. (Seriously, how many more streaming services can we handle?) The point is, attention spans are fragmented. So why put all of your digital ad spending eggs in one basket?

The smart media planners at Cordelia Labs can help you navigate the vast and changing landscape of modern media buying by targeting the right audience with the right message on the right platform — even if that means fragmenting your spend to match your buyers’ fragmented digital lives.

We have access to platforms that a DIY-buyer might not because we’re buying for so many clients and industries. This gives us the ability to place your ads where other small businesses can’t, which gives you another opportunity to get your brand in front of your buyers in a unique and memorable way.

Make more out of your media budget.

Here’s a sample timeline of what you can expect:

Month 1

Research and discovery. We’ll review your creative and landing pages, then get to know your target audience and where they spend their time. We’ll establish targeting and channel strategies to be sure we put your brand in the right place at the right time.

Month 2

Once we launch our creative into market, we’ll be watching it with hawk eyes to see how it performs, balancing the time necessary for the AI to optimize with your overall performance to get the most out of your budget.

Month 3+

Each month going forward, we review data and the impact of our work, continue campaign optimization, and launch new campaigns as new business objectives or competitors enter the playing field.

How much do I have to spend on digital advertising?

Our media planners can give you a ballpark of what you’ll need to spend to reach your desired revenue goals and costs per acquisition. You’ll know before we launch what we need to put into market and whether your goals are realistic – all before you spend a dime. We’ll also help you find more creative targeting strategies (TikTok anyone?) that net you far more impressions for the same $1.

So what does all of this ease and expertise cost? Cordelia Labs will manage up to $5,000 of ad spend for a flat-fee of $500. For spends above $5,000 monthly, we bill 10% of total ad spend, up to a total of $80,000 monthly. Then, we bill 8% of any spend over $80,000. Because we’re frequently doubling the return on our clients’ PPC campaigns from what they were able to do themselves, your investment will pay for itself month over month.

Digital Advertising

Creative media strategies that capture attention and inspire action.

Targeting Strategy

Channel Strategy

Social Media Advertising

Programmatic Display Advertising

Video Advertising

Opportunities abound – if you know where to look.

Make more out of your media budget.

Month 1

Month 2

Month 3+

How much do I have to spend on digital advertising?

Ready to see more from your digital ads? The sooner we get started, the sooner you’ll see ROI.

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Digital Advertising

Creative media strategies that capture attention and inspire action.

Targeting Strategy

Channel Strategy

Social Media Advertising

Programmatic Display Advertising

Video Advertising

Ready to get more from your paid media budgets?

Opportunities abound – if you know where to look.

Full-funnel campaigns

Make more out of your media budget.

Month 1

Month 2

Month 3+

How much do I have to spend on digital advertising?

Ready to see more from your digital ads? The sooner we get started, the sooner you’ll see ROI.