Oct 03, 2024

Why Local SEO Is Indispensable to Small Businesses

As we all know, Small Businesses are the heartbeat of every community and face many challenges whether it be managing cash flow, finding and retaining qualified employees or even maintaining customer loyalty. Marketing, overall, sometimes gets...

Aug 16, 2024

Paid Search Competitive Analysis: A Step-by-Step Guide to Success

We’re sure you can think of a number of reasons why paid search is so important to your business goals, but are you curious to know how important it is to your competitors' business as well. Paid search's...

Jul 02, 2024

Uncovering the Truth Behind CTR

In the wild world of digital marketing, there's this magical number called CTR (Click-Through Rate) that's basically like a popularity contest for your ads and links. It tells you how many people actually...

Jun 21, 2024

Search Marketing Intelligence: The Best Tools for 2024

Do you want to make data informed decisions about your Search Marketing? Harnessing the power of search marketing intelligence is one of the best ways you can stay ahead of your competition. Discover impactful...

Apr 30, 2024

Google Tag Manager vs. Google Analytics: An Explainer

Reporting & Analytics

There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most important online asset –...

Apr 24, 2024

What Makes A Good Client When Working With a Digital Agency?

Marketing Strategy

If you’re new to working with a Digital agency or are considering bringing one on to support your marketing or media efforts, you might be curious about how to establish a good relationship with the...

Apr 12, 2024

What Is Paid Search Marketing and Do You Need It?

Paid Search Marketing, often called Pay-Per-Click (PPC) advertising, is a form of online advertising commonly used on search engines, social media platforms, and other websites to drive traffic to a specific...

Apr 05, 2024

How Does Google Ads Generate Responsive Search Ads?

Media Buying

Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your brand as you create...

Apr 04, 2024

9 Google Display Ads Best Practices for More Clicks

Media Buying

People don’t pay attention to ads. Or so they say. It’s certainly true that there’s more clutter than ever to cut through on the internet. Researchers estimate that online users interact with...

Feb 09, 2024

Shoppable Media: Outlook for 2024

It’s easier than ever to shop today. From the TikTok Shop to Instagram, you can buy a viral product almost everywhere you go online with just a few clicks. This trend of shoppable media is here to stay,...