Apr 12, 2024

What Is Paid Search Marketing and Do You Need It?

Paid Search Marketing, often called Pay-Per-Click (PPC) advertising, is a form of online advertising commonly used on search engines, social media platforms, and other websites to drive traffic to a specific webpage. The most prevalent form of PPC advertising...

Apr 05, 2024

How Does Google Ads Generate Responsive Search Ads?

Media Buying

Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your brand as you create...

Apr 04, 2024

9 Google Display Ads Best Practices for More Clicks

Media Buying

People don’t pay attention to ads. Or so they say. It’s certainly true that there’s more clutter than ever to cut through on the internet. Researchers estimate that online users interact with...

Feb 09, 2024

Shoppable Media: Outlook for 2024

It’s easier than ever to shop today. From the TikTok Shop to Instagram, you can buy a viral product almost everywhere you go online with just a few clicks. This trend of shoppable media is here to stay,...

Jan 31, 2024

What Are Featured Snippets and Why They Matter

Who doesn’t use Google to search for EVERYTHING? Obviously, it is the first place anyone goes to find information or stalk an ex. That search usually leads you to a website that contains said information....

Jan 23, 2024

Instagram Marketing Trends to Watch in 2024

Leap years always tend to sneak upon us, just like, well the new year! This year, not only do we have a Presidential election but there is also the Summer Olympics in Paris. While both of these events...

Oct 31, 2023

Is AI spookier than Machine Learning?

Media Buying

First and foremost, Happy Halloween! Here at Cordelia Labs, we embrace all types of Halloween celebrations like dressing up like zombies or carving scary pumpkins to ward off ghosts. We also like candy,...

Oct 19, 2023

Does Influencer Marketing Work?

Marketing Strategy

In the ever-evolving digital age, influencers have become the new wave of celebrities, capturing the attention of millions across varied interests—from beauty to tech, and even gambling. These personalities,...

Oct 17, 2023

How to Master Hyper-Local Search Marketing

The rise of mobile devices and the ever-increasing use of search engines have fundamentally changed the way consumers seek information and make purchasing decisions. Local search marketing has become a...

Oct 13, 2023

The Basics of Micro-Moments

1 Mississippi, 2 Mississippi, 3 Mississippi, 4 Mississippi, 5 Mississippi, 6 Mississippi, 7 Mississippi, 8 Mississippi… In today's fast-paced world, customers are constantly...