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Reporting & Analytics

Aug 16, 2024

Paid Search Competitive Analysis: A Step-by-Step Guide to Success

We’re sure you can think of a number of reasons why paid search is so important to your business goals, but are you curious to know how important it is to your competitors' business as well. Paid search's...

Jul 02, 2024

Uncovering the Truth Behind CTR

In the wild world of digital marketing, there's this magical number called CTR (Click-Through Rate) that's basically like a popularity contest for your ads and links. It tells you how many people actually...

Apr 30, 2024

Google Tag Manager vs. Google Analytics: An Explainer

Reporting & Analytics

There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most important online asset –...

Oct 11, 2023

How to Start Collecting First Party Data

How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ads, optimizing for...

Aug 22, 2023

The Value of GA4 and Story Telling

The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that we weren’t prepared,...

Reporting & Analytics

Paid Search Competitive Analysis: A Step-by-Step Guide to Success

Uncovering the Truth Behind CTR

Google Tag Manager vs. Google Analytics: An Explainer

How to Start Collecting First Party Data

The Value of GA4 and Story Telling

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