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You deserve so much more from your PPC campaigns — more than Google wants you to earn with their DIY platforms. Automation is great until it isn’t. Most platforms that promise to make managing your PPC campaigns easier also produce dismal results.
Our team of smart marketers combine advanced methodologies, industry expertise, and best practices to ensure each PPC strategy is aligned with your business goals and top ROI.
We start with keyword research to create a solid campaign foundation that gets your ads in front of the right eyes. We go beyond the obvious message and audience match to determine search intent, and utilize volume and CPC to build your campaign strategy.
Competitors can shape the way you pay for your ads and how, or if, they’re shown. That’s why it’s critical to keep an eye on your PPC competition. We start by looking at who’s bidding on the same keywords as you, and develop an action plan around what we learn.
There’s so much more to PPC than “conversions” — and we help build a strategy that aligns your budget with your goals for brand awareness, consideration, leads, sales, and repeat sales. We’ll build your campaigns using keywords, topics, relevant placements, in-market lists, or a combination of each.
Of all the vendor relationships that I’ve had, this has been one of the most overwhelmingly positive experiences. I’ve been thrilled about it! Our end-of-year appeal campaign resulted in a 115% increase in revenue and 145% increase in unique donors — amazing!Jonathan Goodman, Champions for Children
PPC optimization helps sustain or improve the performance of paid search ad campaigns so that we can boost conversions and profits. Optimizations might include ongoing keyword research, pausing low-performing campaigns, adding negative keywords, updating match types, editing ad copy, and A/B testing new ads, landing pages, or copy.
Google is widely known as the place for Pay-Per-Click with billions of searches per day, and advertising on Google’s Ads network helps potential customers notice your brand, consider your offerings, and take action. Cordelia Labs is a proud Google Partner, which means that we continuously meet Google’s strict performance standards, have multiple employees who are Google Ads Certified, demonstrate growth in our client base and managed spend, and regularly participate in ongoing trainings.
We know that Google is everyone’s go-to, but did you know that Bing ads appear 35% higher in search results than Google ads? Since there are fewer users on Bing, its ads tend to display higher on search results than Google AdWords on Microsoft's three popular search engines: Bing, Yahoo, and AOL. The audience is older and more affluent than Google, so the platform should absolutely be a part of your PPC strategy.
Ongoing monthly PPC management includes a combination of strategic and tactical execution. The Cordelia Labs team will obsessively monitor your key KPIs like Cost Per Acquisition, Cost Per Click, and overall Return on Ad Spend to be sure your campaigns are netting new impressions, new clicks, new leads, and new business for your brand.
You know your competitors are growing through paid search, and you want to get there, too — but every campaign you run returns mediocre or even miserable results. What gives?
Google makes it very easy for you to spend your money buying ads. They even created an automated DIY platform to make it as painless as possible. But don’t be fooled: their goal is to get you to spend as much as you can by delivering just enough clicks to make you think you’re making progress. You’re over-spending and underperforming, and you’re frustrated (We get it).
You deserve more from your PPC campaigns. More clicks. More conversions. More strategic investment in keywords and campaigns that return maximum ROI.
(Trust us: even when faced with a client who thought they were maxing out their budgets and getting great return, we more-than-doubled their ROAS and decreased their Cost Per Conversion by over 20%).
Here’s a sample timeline of what you can expect:
Research and discovery. We’ll audit your existing PPC dashboards, campaigns, and keywords to determine where we can optimize for performance, develop new campaigns, and milk more from your budget. We’ll also audit your landing pages to be sure the campaigns are converting properly.
Once we relaunch your restructured campaigns, we’ll be monitoring them weekly – sometimes daily! – to be sure numbers are moving in the right direction. We’ll be sharing live dashboards with you so you can see real-time data and progress, too.
Each month going forward, we’ll review data and the impact of our work, continue campaign optimization, and launch new campaigns as new business objectives or competitors enter the playing field.
We’ll manage up to $5,000 of Paid Search ad spend for a flat-fee of $500. For spends above $5,000 monthly, we bill 10% of total ad spend up to a total of $80,000 monthly. Then, we bill 8% of any spend over $80,000. Because we’re frequently doubling returns on our clients’ PPC campaigns from what they were able to do themselves, your investment will pay for itself month over month.