Media Buying

Sep 14, 2023

The Display Equation

With all this talk about Video being the way to go online, is there still a place for Display ads in the mix?  We at Cordelia Labs think so.  While Video has the ability to bring sight, sound and motion,...
Sep 07, 2023

Brand Controls on Google Ads

What are Google's New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Google has been using...
Jul 13, 2023

How To Write Ad Copy

What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or brand. It is specifically...