Media Buying

Sep 19, 2023

How Has Social Media Marketing Evolved in the Past Year?

Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “profile” pages that...

Sep 14, 2023

The Display Equation

With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sight, sound and motion,...

Sep 07, 2023

Brand Controls on Google Ads

What are Google's New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Google has been using...

Aug 31, 2023

Tips to Building a Landing Page That Converts

We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand the difference between...

Aug 29, 2023

Threads: Ad Opportunities to Come

When Will Brands Be Able to Advertise on Threads? The question really isn’t about whether or not Threads will start to push out advertising opportunities, the question really is when. When Meta launched...

Aug 25, 2023

Copy Writing and AI, Is it Worth it?

Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conversation everyone is...

Aug 22, 2023

The Value of GA4 and Story Telling

The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that we weren’t prepared,...

Aug 17, 2023

What Are Google Discovery Ads

Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google comes out with new stuff...

Jul 13, 2023

How To Write Ad Copy

What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or brand. It is specifically...

Jun 14, 2023

SEO and SEM: The Interplay

Let's talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool out there because you...

Media Buying

How Has Social Media Marketing Evolved in the Past Year?

The Display Equation

Brand Controls on Google Ads

Tips to Building a Landing Page That Converts

Threads: Ad Opportunities to Come

Copy Writing and AI, Is it Worth it?

The Value of GA4 and Story Telling

What Are Google Discovery Ads

How To Write Ad Copy

SEO and SEM: The Interplay

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