Media Buying

Jun 14, 2023

SEO and SEM: The Interplay

Let's talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool out there because you...

May 16, 2023

How to Plan a YouTube Campaign that Drives Lasting Views

Media Buying

YouTube's notorious “skip ad” button is the bane of every marketer's existence. Why? Because it's the opposite of what we normally want people to do: CLICK. Since a thirty-second video is considered...

Feb 03, 2023

5 Pillars of Digital Advertising and How They’re Used

Media Buying

“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology. So what do...

Jan 25, 2023

LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond

LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to manage their professional...

Dec 19, 2022

Earned, Owned, and Paid Media: What are they?

You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for employing...

Nov 14, 2022

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thousands of dollars for an...

Mar 22, 2022

Improve PPC Performance With These 9 Steps

PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results...

Mar 01, 2022

A Quick Guide to Hulu’s New Advertising Beta Testing

Media Buying

Should your marketing strategy bet on Beta? Here’s what you need to know about Hulu’s newest ad manager. Advertising on Hulu You probably know Hulu, at least as a user. And if you're familiar...

Feb 15, 2022

How to Create a Successful Marketing Campaign on TikTok

Media Buying

Want to advertise and build your brand on the most downloaded app of 2021? Look no further. The raging social media app TikTok has been around since 2018, but it’s quickly garnering mainstream traction....

Feb 08, 2022

6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)

Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here is a great step-by-step...

Media Buying

SEO and SEM: The Interplay

How to Plan a YouTube Campaign that Drives Lasting Views

5 Pillars of Digital Advertising and How They’re Used

LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond

Earned, Owned, and Paid Media: What are they?

The 9 Best PPC Tools for 2023

Improve PPC Performance With These 9 Steps

A Quick Guide to Hulu’s New Advertising Beta Testing

How to Create a Successful Marketing Campaign on TikTok

6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)

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