Media Buying

Aug 17, 2023

What Are Google Discovery Ads

Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google comes out with new stuff...

Jul 13, 2023

How To Write Ad Copy

What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or brand. It is specifically...

Jun 14, 2023

SEO and SEM: The Interplay

Let's talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool out there because you...

May 16, 2023

How to Plan a YouTube Campaign that Drives Lasting Views

Media Buying

YouTube's notorious “skip ad” button is the bane of every marketer's existence. Why? Because it's the opposite of what we normally want people to do: CLICK. Since a thirty-second video is considered...

Feb 03, 2023

5 Pillars of Digital Advertising and How They’re Used

Media Buying

“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology. So what do...

Jan 25, 2023

LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond

LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to manage their professional...

Jan 17, 2023

Your Guide to Programmatic Advertising in 2023

The internet is no stranger to new year's yo-yo diets and trendy resolutions. But not all new year's trends are based on getting healthy. This year, marketers’ ears will be glued to the ground hellbent...

Dec 19, 2022

Earned, Owned, and Paid Media: What are they?

You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for employing...

Nov 14, 2022

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thousands of dollars for an...

Mar 22, 2022

Improve PPC Performance With These 9 Steps

PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results...

Media Buying

What Are Google Discovery Ads

How To Write Ad Copy

SEO and SEM: The Interplay

How to Plan a YouTube Campaign that Drives Lasting Views

5 Pillars of Digital Advertising and How They’re Used

LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond

Your Guide to Programmatic Advertising in 2023

Earned, Owned, and Paid Media: What are they?

The 9 Best PPC Tools for 2023

Improve PPC Performance With These 9 Steps

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