Blog | Page 2 of 6 | Cordelia Labs

Jan 31, 2024

What Are Featured Snippets and Why They Matter

Who doesn’t use Google to search for EVERYTHING? Obviously, it is the first place anyone goes to find information or stalk an ex. That search usually leads you to a website that contains said information....

Jan 23, 2024

Instagram Marketing Trends to Watch in 2024

Can you believe Summer 2024 is already in the rearview mirror? What a whirlwind of a year it has been especially from a Social Media standpoint. From the legendary "Chocolate Muffin Man" stealing hearts...

Oct 31, 2023

Is AI spookier than Machine Learning?

Media Buying

First and foremost, Happy Halloween! Here at Cordelia Labs, we embrace all types of Halloween celebrations like dressing up like zombies or carving scary pumpkins to ward off ghosts. We also like candy,...

Oct 19, 2023

Does Influencer Marketing Work?

Marketing Strategy

In the ever-evolving digital age, influencers have become the new wave of celebrities, capturing the attention of millions across varied interests—from beauty to tech, and even gambling. These personalities,...

Oct 17, 2023

How to Master Hyper-Local Search Marketing

The rise of mobile devices and the ever-increasing use of search engines have fundamentally changed the way consumers seek information and make purchasing decisions. Local search marketing has become a...

Oct 13, 2023

The Basics of Micro-Moments

1 Mississippi, 2 Mississippi, 3 Mississippi, 4 Mississippi, 5 Mississippi, 6 Mississippi, 7 Mississippi, 8 Mississippi… In today's fast-paced world, customers are constantly...

Oct 11, 2023

How to Start Collecting First Party Data

How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ads, optimizing for...

Oct 05, 2023

What’s the best way to invest in Dynamic Creative?

Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It's the process of crafting digital ads that automatically adapt and personalize based on real-time user data....

Oct 03, 2023

Alternative Social Media Platforms

We all have a love hate relationship with the most common Social Media platforms - Facebook, Instagram, X, YouTube, etc. You love them because you see friends and family posting their “adventures”...

Sep 28, 2023

What Does a PPC Specialist Do?

We think the question is… what do they not do? Here at Cordelia Labs our PPC Specialists (PPC = Pay-Per-Click) are honestly the backbone of our Digital team. They need to be both technical and creative,...