Page 3 of insights from performance media for mission-driven organizations.
Google Analytics
There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…
Media Buying
Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your…
Media Buying
People don’t pay attention to ads. Or so they say.
Media Buying
It’s easier than ever to shop today. From the TikTok Shop to Instagram, you can buy a viral product almost everywhere you go online with just a few clicks. This trend of shoppable …
Media Buying
Can you believe Summer 2024 is already in the rearview mirror? What a whirlwind of a year it has been especially from a Social Media standpoint. From the legendary “Chocolate Muffi…
Marketing Strategy
In the ever-evolving digital age, influencers have become the new wave of celebrities, capturing the attention of millions across varied interests—from beauty to tech, and even gam…
Media Buying
The rise of mobile devices and the ever-increasing use of search engines have fundamentally changed the way consumers seek information and make purchasing decisions. Local search m…
Media Buying
1 Mississippi, 2 Mississippi, 3 Mississippi, 4 Mississippi, 5 Mississippi, 6 Mississippi, 7 Mississippi, 8 Mississippi…
Reporting & Analytics
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…