Sep 14, 2023

The Display Equation

With all this talk about Video being the way to go online, is there still a place for Display ads in the mix?  We at Cordelia Labs think so.  While Video has the ability to bring sight, sound and motion,...
Sep 12, 2023

The Rebirth of OOH & Billboards

Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant they were being outshined...
Sep 07, 2023

Brand Controls on Google Ads

What are Google's New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Google has been using...
Sep 05, 2023

The Value of Podcasting

The Growth of Podcasting. What if we were to tell you that there is a digital tactic that is experiencing tremendous growth and that we keep recommending it to our clients?  You’d say, what is it? ...