Blog | Page 5 of 6 | Cordelia Labs

Dec 20, 2022

How to Do A/B Testing in Marketing

As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what doesn’t on your website,...

Dec 19, 2022

Earned, Owned, and Paid Media: What are they?

You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for employing...

Dec 01, 2022

Ways to Improve Your Google Ads Quality Score

You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality Score. Like an online...

Nov 14, 2022

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thousands of dollars for an...

Oct 28, 2022

Local SEO Strategy Guide 2023

For brick and mortar businesses and companies with a regional service area, it’s essential to make sure your website ranks when people near you are searching online. That’s why we’ve put together...

Mar 22, 2022

Improve PPC Performance With These 9 Steps

PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results...

Mar 15, 2022

How to Build Backlinks to Your Website the Right Way

Link building is the process of gaining new backlinks to your site through social sharing, content creation, public relations, promotion, and outreach. The purpose of link building is to improve the...

Mar 08, 2022

What is Programmatic Advertising?

Media Buying

Today's digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig below...

Mar 01, 2022

A Quick Guide to Hulu’s New Advertising Beta Testing

Media Buying

Should your marketing strategy bet on Beta? Here’s what you need to know about Hulu’s newest ad manager. Advertising on Hulu You probably know Hulu, at least as a user. And if you're familiar...

Feb 15, 2022

How to Create a Successful Marketing Campaign on TikTok

Media Buying

Want to advertise and build your brand on the most downloaded app of 2021? Look no further. The raging social media app TikTok has been around since 2018, but it’s quickly garnering mainstream traction....