Media Buying
Tips to Building a Landing Page That Converts
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand …
The Lab
Page 5 of insights from performance media for mission-driven organizations.
Media Buying
Threads: Ad Opportunities to Come
When Will Brands Be Able to Advertise on Threads? The question really isn’t about whether or not Threads will start to push out advertising opportunities, the question really is wh…
Media Buying
Copy Writing and AI, Is it Worth it?
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Media Buying
The Value of GA4 and Story Telling
The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …
Media Buying
What Are Google Discovery Ads
Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google com…
Media Buying
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…
Media Buying
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…
2023 ppc management
How to Plan a YouTube Campaign that Drives Lasting Views
YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…
Marketing Strategy
Why Social Commerce Is Primed for Growth
How to Be the Next #TikTokMadeMeBuyIt Success Story. There’s a hashtag making the rounds, #TikTokMadeMeBuyIt, that’s pretty relatable. Even if TikTok isn’t your particular social m…
Marketing Strategy
How to Launch a Paid Social Strategy for Businesses
Starting a business is no easy feat. It involves careful preparation, making key financial decisions, and a whole lot of brainstorming. If you’re looking to start advertising your …