Jul 13, 2023
How To Write Ad Copy
What is Ad Copy?
Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or brand. It is specifically...
Jun 14, 2023
SEO and SEM: The Interplay
Let's talk about how SEO and SEM work together to create better overall Search.
SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool out there because you...
May 16, 2023
How to Plan a YouTube Campaign that Drives Lasting Views
YouTube's notorious “skip ad” button is the bane of every marketer's existence. Why? Because it's the opposite of what we normally want people to do: CLICK. Since a thirty-second video is considered...
Apr 20, 2023
Why Social Commerce Is Primed for Growth
How to Be the Next #TikTokMadeMeBuyIt Success Story.
There’s a hashtag making the rounds, #TikTokMadeMeBuyIt, that’s pretty relatable. Even if TikTok isn’t your particular social media du jour,...
Mar 21, 2023
How to Launch a Paid Social Strategy for Businesses
Starting a business is no easy feat. It involves careful preparation, making key financial decisions, and a whole lot of brainstorming. If you're looking to start advertising your business using paid social...
Mar 17, 2023
The Ultimate Guide to Local Search
How to Become Searchable in Your Own Backyard
Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you to target nearby prospects...
Feb 23, 2023
An eCommerce Guide to Performance Max Campaigns
Every time we get comfortable with a “new” Google platform, they turn around and introduce something newer. Google’s newest automated ad campaign tool, Performance Max, also known as PMax to the...
Feb 23, 2023
A Channel Guide for Medical Practice Marketing
Healthcare digital marketing requires fresh, innovative thinking. With the amount of policies healthcare must adhere and adapt to, new ideas may fall short. To survive an ever-changing digital world and...
Feb 09, 2023
How to Use an Automated Bidding Strategy
You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other till the sale is...
Feb 03, 2023
5 Pillars of Digital Advertising and How They’re Used
“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology.
So what do...