PPC

Oct 05, 2023

What’s the best way to invest in Dynamic Creative?

Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It's the process of crafting digital ads that automatically adapt and personalize based on real-time user data....

Oct 03, 2023

Alternative Social Media Platforms

We all have a love hate relationship with the most common Social Media platforms - Facebook, Instagram, X, YouTube, etc. You love them because you see friends and family posting their “adventures”...

Sep 28, 2023

What Does a PPC Specialist Do?

We think the question is… what do they not do? Here at Cordelia Labs our PPC Specialists (PPC = Pay-Per-Click) are honestly the backbone of our Digital team. They need to be both technical and creative,...

Sep 26, 2023

The Beginner’s Guide to Advertising on Facebook

When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Montana debuted on the Disney...

Sep 19, 2023

How Has Social Media Marketing Evolved in the Past Year?

Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “profile” pages that...

Sep 14, 2023

The Display Equation

With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sight, sound and motion,...

Sep 07, 2023

Brand Controls on Google Ads

What are Google's New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Google has been using...

Aug 17, 2023

What Are Google Discovery Ads

Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google comes out with new stuff...

Jul 13, 2023

How To Write Ad Copy

What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or brand. It is specifically...

Mar 17, 2023

The Ultimate Guide to Local Search

How to Become Searchable in Your Own Backyard Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you to target nearby prospects...

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