Media Buying
What Are Google Discovery Ads
Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google com…
The Lab
Page 4 of insights from performance media for mission-driven organizations.
Media Buying
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…
Media Buying
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…