Performance media insights, lessons, and tactics for organizations under a microscope.
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We hear a version of the same two mistakes on almost every discovery call. One marketing director tells us, with total confidence, "we don't need paid search, we have the Grant." A month later, a different organization is asking their board to approve a paid s…
Google Ad Grants
Every nonprofit approved for Google Ad Grants gets the same allotment: $10,000 per month in search advertising, reloaded automatically, no invoice ever. The average approved nonpro…
Acquisition & conversion
Okay, nonprofit friends, let us tell you something good. You're probably eligible for $120,000 a year in free Google search advertising, right now, and the only reason you haven't …
Platform updates & AI
Meta ships platform changes faster than most teams can track them. This post covers the updates that matter for advertisers in 2026, what carried over from last year's policy shift…
Strategy & research
You spent three hours scheduling social media posts. You hit publish. And then: crickets.
Strategy & research
Being a good digital marketing agency client isn’t just about saying yes to everything your agency proposes or spending a lot of money. There are many ways to establish yourself as…
Acquisition & conversion
Ready to Dethrone Your Competition? Let’s be real: In the wild west of digital marketing, Paid search is your trusty steed, ready to gallop you right to the top of the search resul…
Acquisition & conversion
Alright, we’re about to spill the tea on paid search advertising, the secret sauce (not that secret, but still awesome) to catapult your business into the wild world of search engi…
Platform updates & AI
Who even scrolls past the first result on Google Search these days? Okay, maybe we all do a little bit of digital rubbernecking. But let’s be real, the top of Google, dominating th…
Acquisition & conversion
Google search ads are like a best friend with a spending problem. Sure, they’ve got ‘helpful’ suggestions, but mostly they just want you to throw money at it. This blog is your int…