Measurement & analysis
The Value of GA4 and Story Telling
The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …
The Lab
Page 3 of insights from performance media for mission-driven organizations.
Platform updates & AI
Google Discovery ads are now Demand Gen: what changed and how to use them
Editor's note: Google retired Discovery campaigns in March 2024 and automatically upgraded them to Demand Gen. This article has been rewritten to cover the current format.
Acquisition & conversion
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…
Acquisition & conversion
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…