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What Makes Working at Your Company Unique?
Do you have your dream job, at your dream company? I am sure a lot of you don’t, but maybe you are working towards it. So, if you were to tell me almost 3 years ago that I would ha…
The Lab
Page 3 of insights from performance media for mission-driven organizations.
Media Buying
How Has Social Media Marketing Evolved in the Past Year?
Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “p…
Media Buying
The Display Equation
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Marketing Strategy
The Rebirth of OOH & Billboards
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
Media Buying
Brand Controls on Google Ads
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…
Marketing Strategy
The Value of Podcasting
The Growth of Podcasting. What if we were to tell you that there is a digital tactic that is experiencing tremendous growth and that we keep recommending it to our clients? You’d s…
Media Buying
Tips to Building a Landing Page That Converts
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand …
Media Buying
Threads: Ad Opportunities to Come
When Will Brands Be Able to Advertise on Threads? The question really isn’t about whether or not Threads will start to push out advertising opportunities, the question really is wh…
Media Buying
Copy Writing and AI, Is it Worth it?
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Media Buying
The Value of GA4 and Story Telling
The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …