Measurement & analysis
How to Start Collecting First Party Data
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…
The Lab
Page 2 of insights from performance media for mission-driven organizations.
Awareness & reach
What’s the best way to invest in Dynamic Creative?
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
Strategy & research
What does a PPC specialist do?
A PPC specialist plans, builds, and manages paid advertising campaigns on platforms where you pay per click or per impression: Google Ads, Microsoft Advertising, Meta, LinkedIn, an…
Acquisition & conversion
The Beginner’s Guide to Advertising on Facebook
When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Mon…
Awareness & reach
The Display Equation
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Awareness & reach
The Rebirth of OOH & Billboards
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
Platform updates & AI
Brand Controls on Google Ads
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…
Awareness & reach
The Value of Podcasting
The Growth of Podcasting. What if we were to tell you that there is a digital tactic that is experiencing tremendous growth and that we keep recommending it to our clients? You’d s…
Acquisition & conversion
Tips to Building a Landing Page That Converts
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand …
Platform updates & AI
Copy Writing and AI, Is it Worth it?
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…