Media Buying
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…
From The Lab
Media Buying
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…
Marketing Strategy
Why Social Commerce Is Primed for Growth
How to Be the Next #TikTokMadeMeBuyIt Success Story. There’s a hashtag making the rounds, #TikTokMadeMeBuyIt, that’s pretty relatable. Even if TikTok isn’t your particular social m…
Marketing Strategy
How to Launch a Paid Social Strategy for Businesses
Starting a business is no easy feat. It involves careful preparation, making key financial decisions, and a whole lot of brainstorming. If you’re looking to start advertising your …
Marketing Strategy
A Channel Guide for Medical Practice Marketing
Healthcare digital marketing requires fresh, innovative thinking. With the amount of policies healthcare must adhere and adapt to, new ideas may fall short. To survive an ever-chan…
Media Buying
LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond
LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to m…
Media Buying
Earned, Owned, and Paid Media: What are they?
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…