Media Buying
Facebook Changes You Need to Know In 2025
New year, new Facebook (kind of). Meta’s 2025 updates are here, and they’re shaking things up. From AI-driven everything to a controversial shift in political content policies, thi…
From The Lab
local marketing strategies
Why Local SEO Is Indispensable to Small Businesses
As we all know, Small Businesses are the heartbeat of every community and face many challenges whether it be managing cash flow, finding and retaining qualified employees or even m…
Media Buying
Shoppable Media: Outlook for 2024
It’s easier than ever to shop today. From the TikTok Shop to Instagram, you can buy a viral product almost everywhere you go online with just a few clicks. This trend of shoppable …
Media Buying
Instagram Marketing Trends to Watch in 2024
Can you believe Summer 2024 is already in the rearview mirror? What a whirlwind of a year it has been especially from a Social Media standpoint. From the legendary “Chocolate Muffi…
Marketing Strategy
Does Influencer Marketing Work?
In the ever-evolving digital age, influencers have become the new wave of celebrities, capturing the attention of millions across varied interests—from beauty to tech, and even gam…
Media Buying
How to Master Hyper-Local Search Marketing
The rise of mobile devices and the ever-increasing use of search engines have fundamentally changed the way consumers seek information and make purchasing decisions. Local search m…
Media Buying
The Basics of Micro-Moments
1 Mississippi, 2 Mississippi, 3 Mississippi, 4 Mississippi, 5 Mississippi, 6 Mississippi, 7 Mississippi, 8 Mississippi…
Reporting & Analytics
How to Start Collecting First Party Data
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…
Media Buying
What’s the best way to invest in Dynamic Creative?
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
Media Buying
Alternative Social Media Platforms
We all have a love hate relationship with the most common Social Media platforms – Facebook, Instagram, X, YouTube, etc. You love them because you see friends and family posting th…