Media Buying
What Does a PPC Specialist Do?
We think the question is… what do they not do? Here at Cordelia Labs our PPC Specialists (PPC = Pay-Per-Click) are honestly the backbone of our Digital team. They need to be both t…
From The Lab
Media Buying
The Beginner’s Guide to Advertising on Facebook
When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Mon…
Uncategorized
What Makes Working at Your Company Unique?
Do you have your dream job, at your dream company? I am sure a lot of you don’t, but maybe you are working towards it. So, if you were to tell me almost 3 years ago that I would ha…
Media Buying
How Has Social Media Marketing Evolved in the Past Year?
Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “p…
Marketing Strategy
The Rebirth of OOH & Billboards
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
Marketing Strategy
The Value of Podcasting
The Growth of Podcasting. What if we were to tell you that there is a digital tactic that is experiencing tremendous growth and that we keep recommending it to our clients? You’d s…
Media Buying
Tips to Building a Landing Page That Converts
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand …
Media Buying
Threads: Ad Opportunities to Come
When Will Brands Be Able to Advertise on Threads? The question really isn’t about whether or not Threads will start to push out advertising opportunities, the question really is wh…
Media Buying
Copy Writing and AI, Is it Worth it?
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Media Buying
What Are Google Discovery Ads
Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google com…