PPC
An eCommerce Guide to Performance Max Campaigns
Every time we get comfortable with a “new” Google platform, they turn around and introduce something newer. Google’s newest automated ad campaign tool, Performance Max, also known …
From The Lab
automated bidding
How to Use an Automated Bidding Strategy
You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other …
PPC
How to Do A/B Testing in Marketing
As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what d…
expected click through rate
Ways to Improve Your Google Ads Quality Score
You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…
2023 ppc management
The 9 Best PPC Tools for 2023
The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thous…
Media Buying
Improve PPC Performance With These 9 Steps
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid se…
Media Buying
6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)
Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here…