Media Buying
What’s the best way to invest in Dynamic Creative?
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
From The Lab
Media Buying
Alternative Social Media Platforms
We all have a love hate relationship with the most common Social Media platforms – Facebook, Instagram, X, YouTube, etc. You love them because you see friends and family posting th…
Media Buying
What Does a PPC Specialist Do?
We think the question is… what do they not do? Here at Cordelia Labs our PPC Specialists (PPC = Pay-Per-Click) are honestly the backbone of our Digital team. They need to be both t…
Media Buying
The Beginner’s Guide to Advertising on Facebook
When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Mon…
Media Buying
How Has Social Media Marketing Evolved in the Past Year?
Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “p…
Media Buying
The Display Equation
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Media Buying
Brand Controls on Google Ads
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…
Media Buying
What Are Google Discovery Ads
Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google com…
Media Buying
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…
PPC
The Ultimate Guide to Local Search
How to Become Searchable in Your Own Backyard Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you…