Media Buying
SEO and SEM: The Interplay
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…
From The Lab
2023 ppc management
How to Plan a YouTube Campaign that Drives Lasting Views
YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…
Media Buying
5 Pillars of Digital Advertising and How They’re Used
“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology…
Media Buying
LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond
LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to m…
Media Buying
Earned, Owned, and Paid Media: What are they?
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…
2023 ppc management
The 9 Best PPC Tools for 2023
The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thous…
Media Buying
Improve PPC Performance With These 9 Steps
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid se…
Media Buying
A Quick Guide to Hulu’s New Advertising Beta Testing
Should your marketing strategy bet on Beta? Here’s what you need to know about Hulu’s newest ad manager.
Media Buying
How to Create a Successful Marketing Campaign on TikTok
Want to advertise and build your brand on the most downloaded app of 2021? Look no further. The raging social media app TikTok has been around since 2018, but it’s quickly garnerin…
Media Buying
6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)
Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here…