Media Buying
The Beginner’s Guide to Advertising on Facebook
When Facebook opened its virtual doors to the general public in 2006, the world was a different place. George Clooney was the sexiest man alive named by People magazine, Hannah Mon…
From The Lab
Media Buying
How Has Social Media Marketing Evolved in the Past Year?
Who would believe that 20 years ago is when the first Social Media platform, MySpace launched. MySpace was a free, advertising-supported service that allowed users to create Web “p…
Media Buying
The Display Equation
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Media Buying
Brand Controls on Google Ads
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…
Media Buying
Tips to Building a Landing Page That Converts
We get it, you just spent all this money on a website to then be told, you need a landing page. Ouch! We like to think of shopping on Fifth Avenue in NYC when trying to understand …
Media Buying
Threads: Ad Opportunities to Come
When Will Brands Be Able to Advertise on Threads? The question really isn’t about whether or not Threads will start to push out advertising opportunities, the question really is wh…
Media Buying
Copy Writing and AI, Is it Worth it?
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Media Buying
The Value of GA4 and Story Telling
The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …
Media Buying
What Are Google Discovery Ads
Another day, another new Google product to discover. That’s an appropriate word for this because Google’s newest product is called Google Discovery Ads. We know, we know Google com…
Media Buying
How To Write Ad Copy
What is Ad Copy? Ad copy is a crucial component of any successful advertising campaign. It refers to the text or content used in advertisements to promote a product, service, or br…