From The Lab
Media Buying
Picture a marketing team running Google Ads, Meta Ads, programmatic ads, and email marketing. Every digital channel looks fine in isolation, click-through rates are healthy, and co…
Media Buying
If you work in higher education marketing or run paid ad campaigns for K-12 scholarship and school choice programs, you've probably heard it: “We can't target under-18s.”
contextual targeting
If you’re running paid media for a mission-driven organization, you already know the pressure: prove every dollar, justify every channel, and somehow reach the right people before …
Media Buying
You spent three hours scheduling social media posts. You hit publish. And then: crickets.
Media Buying
Let’s be honest, the old way of buying digital advertising is broken.
Media Buying
Ready to Dethrone Your Competition? Let’s be real: In the wild west of digital marketing, Paid search is your trusty steed, ready to gallop you right to the top of the search resul…
Media Buying
Alright, we’re about to spill the tea on paid search advertising, the secret sauce (not that secret, but still awesome) to catapult your business into the wild world of search engi…
Media Buying
Who even scrolls past the first result on Google Search these days? Okay, maybe we all do a little bit of digital rubbernecking. But let’s be real, the top of Google, dominating th…
Media Buying
Google search ads are like a best friend with a spending problem. Sure, they’ve got ‘helpful’ suggestions, but mostly they just want you to throw money at it. This blog is your int…
Media Buying
Tired of shouting into the social media void? Well, LinkedIn, with its alleged “unique ecosystem” of over a billion professionals and 67 million companies, promises to be different…