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Media Buying

Nov 14, 2022

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thousands of dollars for an...

Mar 22, 2022

Improve PPC Performance With These 9 Steps

PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results...

Mar 08, 2022

What is Programmatic Advertising?

Media Buying

Today's digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig below...

Mar 01, 2022

A Quick Guide to Hulu’s New Advertising Beta Testing

Media Buying

Should your marketing strategy bet on Beta? Here’s what you need to know about Hulu’s newest ad manager. Advertising on Hulu You probably know Hulu, at least as a user. And if you're familiar...

Feb 15, 2022

How to Create a Successful Marketing Campaign on TikTok

Media Buying

Want to advertise and build your brand on the most downloaded app of 2021? Look no further. The raging social media app TikTok has been around since 2018, but it’s quickly garnering mainstream traction....

Feb 08, 2022

6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)

Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here is a great step-by-step...

Media Buying

The 9 Best PPC Tools for 2023

Improve PPC Performance With These 9 Steps

What is Programmatic Advertising?

A Quick Guide to Hulu’s New Advertising Beta Testing

How to Create a Successful Marketing Campaign on TikTok

6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)

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