Media Buying
5 Pillars of Digital Advertising and How They’re Used
“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology…
The Lab
Page 2 of insights from performance media for mission-driven organizations.
Media Buying
LinkedIn Ads Guide 2024: Trends, Best Practices, and Beyond
LinkedIn houses the world’s largest professional network with over 190 million members just in the US alone. The business-focused social media platform caters to users looking to m…
PPC
How to Do A/B Testing in Marketing
As marketers, we all know it’s vital to look at the data. And when it comes to digital advertising, A/B testing is one of the best ways to get rich data about what works and what d…
Media Buying
Earned, Owned, and Paid Media: What are they?
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…
expected click through rate
Ways to Improve Your Google Ads Quality Score
You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…
2023 ppc management
The 9 Best PPC Tools for 2023
The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thous…
SEO
Local SEO Strategy Guide 2023
For brick and mortar businesses and companies with a regional service area, it’s essential to make sure your website ranks when people near you are searching online. That’s why we’…