Performance media insights, lessons, and tactics for organizations under a microscope.
Featured · contextual targeting
If you’re running paid media for a mission-driven organization, you already know the pressure: prove every dollar, justify every channel, and somehow reach the right people before the budget runs out. No pressure.
Media Buying
Are you a Google Ads user looking to optimize and improve your search ads? Or perhaps you are new to using Google Ads and want to learn about the various options available for your…
2023 ppc management
YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…
Marketing Strategy
How to Be the Next #TikTokMadeMeBuyIt Success Story. There’s a hashtag making the rounds, #TikTokMadeMeBuyIt, that’s pretty relatable. Even if TikTok isn’t your particular social m…
Marketing Strategy
Starting a business is no easy feat. It involves careful preparation, making key financial decisions, and a whole lot of brainstorming. If you’re looking to start advertising your …
PPC
How to Become Searchable in Your Own Backyard Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you…
PPC
Every time we get comfortable with a “new” Google platform, they turn around and introduce something newer. Google’s newest automated ad campaign tool, Performance Max, also known …
Marketing Strategy
Healthcare digital marketing requires fresh, innovative thinking. With the amount of policies healthcare must adhere and adapt to, new ideas may fall short. To survive an ever-chan…
automated bidding
You may have heard people talk about “bidding” in digital marketing. Similar to an art auction, where prospective buyers propose a price for a painting then bid against each other …