From The Lab
Strategy & research
Picture a marketing team running Google Ads, Meta Ads, programmatic ads, and email marketing. Every digital channel looks fine in isolation, click-through rates are healthy, and co…
Strategy & research
You spent three hours scheduling social media posts. You hit publish. And then: crickets.
Strategy & research
Being a good digital marketing agency client isn’t just about saying yes to everything your agency proposes or spending a lot of money. There are many ways to establish yourself as…
Strategy & research
Choosing a marketing partner often feels like an either-or decision. Bigger agencies promise experience, resources, and reach. Small agencies offer personal attention, quick thinki…
Strategy & research
When it comes to planning your digital advertising budget, I have one piece of advice to offer you that you might not expect from a marketing agency:
Strategy & research
Search marketing intelligence is the practice of gathering and analyzing everything that appears on search results pages: organic listings, paid ads, featured snippets, and now AI-…
Strategy & research
A PPC specialist plans, builds, and manages paid advertising campaigns on platforms where you pay per click or per impression: Google Ads, Microsoft Advertising, Meta, LinkedIn, an…
Strategy & research
Healthcare digital marketing requires fresh, innovative thinking. With the amount of policies healthcare must adhere and adapt to, new ideas may fall short. To survive an ever-chan…
Strategy & research
“Digital advertising” is a catch-all phrase that was coined to refer to any kind of online promotion. It’s an umbrella term that often gets used in lieu of more precise terminology…
Strategy & research
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…