From The Lab
Media Buying
Who even scrolls past the first result on Google Search these days? Okay, maybe we all do a little bit of digital rubbernecking. But let’s be real, the top of Google, dominating th…
local marketing strategies
As we all know, Small Businesses are the heartbeat of every community and face many challenges whether it be managing cash flow, finding and retaining qualified employees or even m…
SEO
Do you want to make data informed decisions about your Search Marketing? Harnessing the power of search marketing intelligence is one of the best ways you can stay ahead of your co…
Media Buying
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Media Buying
Let’s talk about how SEO and SEM work together to create better overall Search. SEO and SEM have a long history of chicken and egg. Content marketers will yell SEO is the best tool…
Media Buying
You’ve probably heard people refer to “earned media,” “paid media,” and “owned media” – but what are they? What’s the difference between them and what are the best strategies for e…
SEO
For brick and mortar businesses and companies with a regional service area, it’s essential to make sure your website ranks when people near you are searching online. That’s why we’…
SEO
Link building is the process of gaining new backlinks to your site through social sharing, content creation, public relations, promotion, and outreach.