From The Lab
Media Buying
Ready to Dethrone Your Competition? Let’s be real: In the wild west of digital marketing, Paid search is your trusty steed, ready to gallop you right to the top of the search resul…
Media Buying
In the wild world of digital marketing, there’s this magical number called CTR (Click-Through Rate) that’s basically like a popularity contest for your ads and links. It tells you …
Google Analytics
There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…
Reporting & Analytics
How to Start Collecting First Party Data As digital marketers, we always want to know more about our customers. It’s a cliche that money is power, but when it comes to targeting ad…
Media Buying
The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …