From The Lab
Platform updates & AI
Meta ships platform changes faster than most teams can track them. This post covers the updates that matter for advertisers in 2026, what carried over from last year's policy shift…
Platform updates & AI
Who even scrolls past the first result on Google Search these days? Okay, maybe we all do a little bit of digital rubbernecking. But let’s be real, the top of Google, dominating th…
Platform updates & AI
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Go…
Platform updates & AI
Should You Use AI To Write Ads? Like most complicated questions there is definitely a fuzzy gray area within the answer. Here at Cordelia Labs, we feel like this is becoming a conv…
Platform updates & AI
Editor's note: Google retired Discovery campaigns in March 2024 and automatically upgraded them to Demand Gen. This article has been rewritten to cover the current format.