Google Ad Grants
Google Grants Aren’t “Set It and Forget It”
A Google Ad Grant account won't tell you when it's been left alone. Ads keep serving and clicks keep coming, so a quick look at the dashboard turns up nothing alarming. The slide s…
From The Lab
Strategy & research
LinkedIn Ads for Nonprofits: When and How to Use Them
LinkedIn runs the highest cost-per-click of any major ad platform, often several times what you would pay on Meta or Google. For a general donation drive, that price tag is hard to…
Nonprofits
Year-End Giving: The Paid Media Playbook for Your Biggest Fundraising Window
Year-End Giving: The Paid Media Playbook for Your Biggest Fundraising Window Year-end giving is won or lost in a few short weeks, and most nonprofits run paid media during those we…
Measurement & analysis
How to Defend Your Paid Media Budget in Front of a Board
Your board chair leans back and asks the question you've been dreading: “Why are we spending $X on ads when we could allocate that to programs?”
Strategy & research
Nonprofit Paid Media Works When You Stop Chasing Channel Activity
You spent three hours scheduling social media posts. You hit publish. And then: crickets.
Awareness & reach
CTV Advertising for Nonprofits: How to Get Started With Under $5K
Let’s be honest. Most nonprofit marketing budgets are doing the absolute most with the absolute least.
Acquisition & conversion
The Best PPC Tools for Nonprofit and Mission-Driven Marketers in 2026
Pay-per-click advertising still runs on the same basic promise it always has: you pay when someone clicks, not when someone might see your ad. But the tools and tactics built aroun…