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From The Lab

Google Analytics

Google Tag Manager vs. Google Analytics: An Explainer

There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…

6 min read Claire Williamson Apr 30, 2024 7:15:42 AM

Media Buying

The Value of GA4 and Story Telling

The Countdown to GA4 Was Torture Over the past few weeks, we have been scrambling. Not egg, although that sounds good. The new GA4 has created a bit of a tizzy over here. Not that …

6 min read Courtney Kennedy Aug 22, 2023 12:32:30 PM