Google Ad Grants
Google Grants Aren’t “Set It and Forget It”
A Google Ad Grant account won't tell you when it's been left alone. Ads keep serving and clicks keep coming, so a quick look at the dashboard turns up nothing alarming. The slide s…
From The Lab
Google Ad Grants
You have a $10,000 grant. You're spending $300 of it.
Every nonprofit approved for Google Ad Grants gets the same allotment: $10,000 per month in search advertising, reloaded automatically, no invoice ever. The average approved nonpro…
Acquisition & conversion
Google Ad Grants eligibility: who qualifies and how to get approved
Okay, nonprofit friends, let us tell you something good. You're probably eligible for $120,000 a year in free Google search advertising, right now, and the only reason you haven't …