Media Buying
Uncovering the Truth Behind CTR
In the wild world of digital marketing, there’s this magical number called CTR (Click-Through Rate) that’s basically like a popularity contest for your ads and links. It tells you …
From The Lab
expected click through rate
Ways to Improve Your Google Ads Quality Score
You may have never seen it, but Google’s almighty algorithm has assigned you a mysterious number that plays a crucial role in how well your ads perform. It’s called your Ad Quality…