Awareness & reach
Your Guide to Programmatic Advertising in 2026
If you’re running paid media for a mission-driven organization, you already know the pressure: prove every dollar, justify every channel, and somehow reach the right people before …
From The Lab
Awareness & reach
CTV Advertising for Nonprofits: How to Get Started With Under $5K
Let’s be honest. Most nonprofit marketing budgets are doing the absolute most with the absolute least.
Awareness & reach
9 Google Display Ads Best Practices for More Clicks
People don’t pay attention to ads. Or so they say.
Awareness & reach
What’s the best way to invest in Dynamic Creative?
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based…
Awareness & reach
The Display Equation
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sig…
Awareness & reach
The Rebirth of OOH & Billboards
Who says you can’t teach an old dog new tricks? At times some of the traditional advertising platforms looked a bit like an old dog. That does not mean they didn’t work, it meant t…
Awareness & reach
The Value of Podcasting
The Growth of Podcasting. What if we were to tell you that there is a digital tactic that is experiencing tremendous growth and that we keep recommending it to our clients? You’d s…
Awareness & reach
How to Plan a YouTube Campaign that Drives Lasting Views
YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…