From The Lab

How to Plan a YouTube Campaign that Drives Lasting Views

2023 ppc management

How to Plan a YouTube Campaign that Drives Lasting Views

YouTube’s notorious “skip ad” button is the bane of every marketer’s existence. Why? Because it’s the opposite of what we normally want people to do: CLICK. Since a thirty-second v…

10 min read Jodi Andrews May 16, 2023 9:39:46 AM
The 9 Best PPC Tools for 2023

2023 ppc management

The 9 Best PPC Tools for 2023

The basic model for pay-per-click (PPC) advertising is really appealing. Only pay when someone clicks your ad? Sounds great, right? It can feel a lot better than shelling out thous…

9 min read Jodi Andrews Nov 14, 2022 2:21:44 PM