Strategy & research
How to Allocate Your Budget for Digital Marketing and Advertising
When it comes to planning your digital advertising budget, I have one piece of advice to offer you that you might not expect from a marketing agency:
The Lab
Page 2 of insights from performance media for mission-driven organizations.
Measurement & analysis
How To Protect Yourself From Click Fraud on Your PPC Campaigns
Imagine this: you launch a Google Ads campaign with high hopes, carefully selecting your target audience and locations. The clicks roll in, the CTR looks promising, yet your lead g…
Strategy & research
Search marketing intelligence: the best tools and how to choose them
Search marketing intelligence is the practice of gathering and analyzing everything that appears on search results pages: organic listings, paid ads, featured snippets, and now AI-…
Measurement & analysis
Google Tag Manager vs. Google Analytics: An Explainer
There’s no question that e-commerce is king in today’s online world. And while responsive search ads and display ads are valuable PPC tools for driving business, your most importan…
Awareness & reach
9 Google Display Ads Best Practices for More Clicks
People don’t pay attention to ads. Or so they say.
Acquisition & conversion
Improve PPC Performance With These 9 Steps
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid se…
Acquisition & conversion
6 Reasons Why Your SEM Campaign is Broken (And How To Fix It)
Search Engine Marketing is a powerful strategy for reaching a high-intent audience. If you have SEM experience, you probably knew that already. If you’re new to SEM campaigns, here…