78.5% more patients booked for Florida's largest dental group
- Paid Search
The challenge
Smile Design Dentistry's PPC campaigns were driving traffic, but the landing pages were built on a rigid system that blocked rapid A/B testing. Worse, conversion events weren't tracked — creating a total attribution gap between ad spend and new patient bookings.
The results
78.5% increase in new patient appointments booked. 41.75% reduction in cost per acquisition. Achieved across 1.2 million impressions and 68,000 clicks from Google Search.
-
78.5%
Conversion growth
Increase in new patient appointments booked.
-
41.75%
CPA reduction
Lower cost to acquire each new patient.
-
1.2M
Impressions served
Across Google Search campaigns.
-
68K
Clicks
To conversion-optimized landing pages.
The challenge
Smile Design Dentistry was running paid search across 50+ Florida locations, but the infrastructure underneath the campaigns was failing them. Landing pages were built on a rigid system that blocked rapid A/B testing — making it impossible to understand what messaging drove patients to book by location or offer. Worse, key conversion events weren't tracked at all, creating a complete disconnect between ad spend and actual patient appointments.
The problem wasn't the media channels. It was the destination and the measurement system.
What we built
We developed a proprietary landing page template for Smile Design — lightweight, mobile-focused, and designed from the ground up for rapid A/B testing. Using this system, we began executing localized tests on different patient offers and messaging across the state.
In parallel, we rebuilt their conversion tracking using GTM and GA4 — establishing clear KPIs and providing the media team the granular feedback needed to optimize at the location level.
Why it worked
Once the measurement infrastructure was in place, every optimization decision was grounded in real data. The landing page system let us move fast — testing, learning, and reallocating budget to what was working. Cordelia Labs continues to optimize weekly, reviewing granular performance by location.
About the client
Smile Design Dentistry
Smile Design Dentistry is Florida's largest dental group and one of the state's largest Dental Maintenance Organizations, operating 50+ locations from Jacksonville to Miami. As a DMO, they provide comprehensive dental care with a focus on accessibility, serving hundreds of thousands of Florida patients annually across general dentistry, orthodontics, and specialty care.